The Fundraising API
Giving Impact is a thoughtful combination of a developer API with hosted features to empower designers and developers to create customized, engaging and fully branded online fundraising campaigns for the nonprofit organizations that they serve.
How Giving Impact Works
Overview
Giving Impact was built with simplicity and flexibility in mind and as a result there are so many possibilities for how it can be employed from powering simple fundraising walks to showcasing a collect of projects that supporters can choose to fund. Campaigns are setup, managed and tracked through the Giving Impact Dashboard. Campaigns are presented and donations made through integrating campaign data and services through the Developer API with your web destinations.
Campaign Creation
Creating one or more campaigns is easy. Enter a title, provide a description to engage supporters, define your target fundraising goal, add a hashtag that can be used in Twitter shares, set a campaign color, and upload a campaign image. Customize each campaign further by defining donation levels, custom fields to collect data from supporters, and setup an automatic donation receipt. Campaigns can even be set up to have mini-campaigns within them, called Giving Opportunities, to facilitate team/advocate led fundraising efforts.
You can create as many campaigns as you’d like to support an extensive range of project/campaign fundraising efforts.
Campaign Promotion
Once the campaigns are created, getting them out there is where they fun begins. Use our collection of tools to help you promote your campaign across multiple online channels including your website, email marketing, Facebook page, Twitter, and/or campaign microsite to name a few. A robust API empowers a design and technical team to integrate key campaign data including title, description, image, current total, current target, recent donors flexibly and strategically in all sorts of web site and applications. This combined with access to our hosted features including the donation landing and processing pages
Campaign Monitoring
From the account dashboard and campaign overview pages organizations will be able to monitor campaign activity and access important donor data.
Feature List
Easy to use and Flexible Campaign Integration Tools
- Robust Developer API
- Complete method set to access campaign and donation data
- JSON and XML
- Branded donation landing and payment processing pages
- Direct URL to campaign donation page – the Givlnk
- Secure Payment System utilizing PayPal (Giving Impact Requires a PayPal Standard or Pro account).
Customization Capabilities
- Upload the organization logo to display on all donation checkout pages and email receipts
- Define a campaign color to match the look and feel of the organization or campaign branding
- Campaigns can be set up with:
- Giving Opportunities – teams, advocacy run campaigns within the campaign
- Donation levels or simple open input
- Custom fields to collect data from supporters at time of campaign
- Donation receipts with customizable content
- more …
Donation Dashboard – Campaign Management & Tracking
- Create and manage unlimited campaigns
- Track donation and sharing activity as it happens
- Track multiple campaigns at once
- CSV donation data export
Social Fundraising Capabilities
- Twitter sharing – Default tweet inlcudes title of campaign and Givlnk back to your campaign page.
- Facebook sharing – Wall posts include title and description of campaign as well as link back to your campaign page.


